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VIP ART FAIR
Image taken by Huffington Post article by Jim Hedges, 03-12-2010
We need less than 24h before the most innovative idea take place exclusively online. The VIP ART FAIR - an acronym for "Viewing In Private" - has assembled 139 of the world's leading contemporary art galleries from 30 countries and with the unlimited reach of the Internet all international art dealers, art collectors and enthusiasts will be able to browse works by a wide range of contemporary artists.
VIP Art Fair was founded by the followin galleries: David Zwirner (New York), Galerie Max Hetzler (Berlin), White Cube (London), Gagosian Gallery (New York, London, Beverly Hills, Rome, and Athens), Gallery Koyanagi (Tokyo), Hauser & Wirth (Zürich, London, and New York), Anna Schwartz Gallery (Melbourne and Sydney), Xavier Hufkens (Brussels), Fraenkel Gallery (San Francisco), Kukje Gallery (Seoul), Sadie Coles HQ (London), and James Cohan Gallery (New York and Shanghai).
The art fair takes place for one week (Saturday 22/01/2011 at 8am EST - Sunday 30/01/2011 at 7:59am EST) only at http://vipartfair.com/. VIP Art Fair is free to browse (registration is required) and offers a program of interactive and enriched viewing for VIP ticket holders.
The VIP Art Fair is divided into 4 exhibition halls with a total of 137 booths. When the fair opens, all registered members will be able to navigate among the booths using a map of each hall. They can search for galleries, artists, or artworks, or simply walk from booth to booth. Alternatively, they can sit back, relax and take a guided tour of the fair.
The Premier section is divided into two exhibition halls. The Premier Large exhibition hall comprises 56 leading gallerie each presenting 20 works. The Premier Medium exhibition hall comprises 34 leading galleries, each presenting 15 works.
The Focus exhibition hall comprises 23 galleries, each presenting 8 works by a single artist.
The Emerging exhibition hall comprises 24 galleries, each presenting 10 works produced within the last two years by emerging artists.
In addition, there is an exhibition hall for 17 Publishers and Partners of VIP Art Fair.
NAVIGATING VIP ART FAIR
VIP Art Fair uses the familiar topography of an art fair as its point of reference. Upon logging in, the visitor arrives in the Atrium, where they will find a map of the exhibition halls with each gallery represented. A click on a gallery name leads visitors into that gallery's booth. The visitor can then choose to browse the fair by clicking from booth to booth or return to the map, which automatically keeps track of the galleries visited. In addition, directed searches can be made based on artist, gallery name or medium. VIP ticket holders also have the ability to search artworks by price range.
TOURS
All visitors can explore the fair by following a specially created tour or they can design their own personalised tours, showcasing their favorite works, and sharing them with friends via email and Facebook. VIP ticket holders can also post their tours in the VIP Lounge.
TICKETS AND VIP TICKET BENEFITS
VIP Art Fair is free to browse, though as we mentioned above registration is required. VIP tickets allow for special access including:
- Integrated chat and messaging system for live interaction with galleries
- Eligibility to view galleries' private rooms
- Price ranges for each artwork, and ability to search within certain price ranges
- Access to the VIP Lounge
Purchasing a VIP ticket on either of the first two days, January 22nd or 23rd costs 100 USD and allows for unlimited access for the remainder of the fair. Purchasing a VIP ticket on or after January 24th costs 20 USD and allows unlimited access through the remainder of the fair.
Source: VIP ART FAIR press release
