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"Unexpected Welcome" at the moooi showroom
From the 12th to the 17th of April Moooi is proud to present a panoramic overview on its new products at the showroom in Milan for the 50th Edition of Il Salone del Mobile. In via Tortona 37 the new creations of Marcel Wanders, Stefano Giovannoni, Studio Job, Rooms, Sjoerd Vroonland, Bertjan Pot and Moooi Works will be revealed in combination with products extensions by Marcel Wanders.
For Moooi’s 10th anniversary the facade of the showroom will be concealed & transformed into a camera obscura enclosing an unexpected surprise: the Moooi Panorama. A panoramic overview of Moooi’s rich & artistic photography portfolio over the last 10 years, in combination with 2D models of new products, sketches and product cut-outs. Inside the panorama hide the new products, giving you the opportunity to move closer to the designs and zoom into their surprising details. Unexpected & mysterious fragrances will be diffused in the showroom to complete the flavor of the presentation and strengthen the impact of the visual experience.
The visitors will have the opportunity to admire the ingenious Mistral lamp by Moooi Works, the flexible Position Lamp by Rooms design, the high-technology Heracleum lamp by Bertjan Pot, the characteristic Mask Lamp by Stefano Giovannoni and the elegant Woood desk by Marcel Wanders. They can be the first to sit on the medieval-inspired Gothic Chair by Studio Job and the multitask Extension Chair by Sjoerd Vroonland. At last, visitors will be able to enjoy the textures and patterns of the new Boutique cover by Marcel Wanders and the new Moooi carpets by Marcel Wanders & Studio Job.
via moooi press release
