Michael Young relaunches Trussardi design
In celebration of its 100th anniversary, Trussardi relaunched the Trussardi Design brand through a new collaboration with world renowned designer Michael Young. During the Salone Internationale del Mobile di Milano 2011, Trussardi presented at Palazzo Trussardi Alla Scala in Piazza della Scala 5, a collection that Michael Young designed to relaunch the Trussardi Design brand. Inspired by Trussardi’s commitment to product design that was amply developed in the eighties and nineties, Michael Young’s collection is the result of his research of Trussardi’s archives to review the history of the brand and its values and transform it into inspiration for his new contemporary products.
The British, Hong-Kong based, designer with the "100 collection" combines the distinctive values of the fashion house and its outstanding Italian quality, with the ability to develop new materials and new technologies. He, thus, creates links between contemporary design and the technical abilities of the local Chinese industry.