COS x SNARKITECTURE

17:21:00 COS , design , Milan Design Week , Milan Design Week 2015 , Snarkitecture 0 Comments

COS has commissioned New York based SNARKITECTURE studio to create an interactive installation transforming Spazio Erbe (located in Brera) to an immersive translucent cave. Martin Andersson, Head of Menswear Design at COS, said of the collaboration; "As a brand which takes inspiration from the entire design world, to work with designers that combine art and architecture in their approach has been both exciting and refreshing". The source of inspiration was not other than the COS Spring Summer 2015 collection. The studio managed to encapsulate the clean and modern lines that characterise COS as a brand.

The installation created, is a simple and relaxing place where art and design are uniquely combined. Hanged ribbons occupy the area and are set in such a way to create a series of spaces linked by low tunnels. While wandering through the installation, the visitor is called to physically interact with the ribbons either by walking along a designed path or by wandering into the infill. A small seating area along the pathway allows the visitor to realize the size of the space and somewhere else an embedded mirror is used to distract the visitor's attention while confronting his own reflection. In the main social space visitors can sit and enjoy some refreshments or shop at the Snarkitecture for COS Shop lofted above. Daniel Arsham and Alex Mustonen of Snarkitecture said for the project, "We' re very excited for people to experience the installation we have created with COS for Salone del Mobile. The final space has a sense of calmness and wonder that we hope visitors will explore and return to. The undulating spaces and the shifting quality of light seem to create a different experience with each visit".

The collaboration marks Snarkitecture's debut in Milan Design Week while for COS is the fourth time that participates in the renowned design fair.

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